ELEARNINGZ COURSE
Digital Marketing
Course curriculum
Digital Marketing Fundamentals
What Is Digital Marketing? Traditional vs. Digital MarketingText
How the Internet, Websites, Search Engines, and Social Media WorkText
Organic, Paid, and Owned Marketing ChannelsText
Customer Journey: From Awareness to PurchaseText
Marketing Funnels, Leads, Conversions, and RetentionText
Digital Marketing Careers, Roles, and ToolsText
Marketing Strategy & Customer Research
Business Goals, Marketing Objectives, and KPIsText
Target Audience, Segmentation, and Buyer PersonasText
Customer Problems, Search Intent, and Buying BehaviorText
Competitor Research and PositioningText
Value Proposition, USP aur MessagingText
Marketing Strategy and a 90-Day Action PlanText
Branding, Copywriting & Content Basics
Brand Identity, Brand Voice, and Trust BuildingText
Copywriting Fundamentals: Headlines and Calls to ActionText
AIDA, PAS, and Persuasive MessagingText
Content Pillars, Formats, and Content CalendarsText
Visual Design Basics and Creative BriefsText
Practical: Landing Page Copy and a 7-Day Content PlanText
Websites, Landing Pages & Conversion UX
Domains, Hosting, CMS, and Website FundamentalsText
Website Structure, Navigation, and Mobile UXText
Landing Page Anatomy and Conversion ElementsText
Forms, Calls to Action, Thank-You Pages, and Lead CaptureText
Website Speed, Accessibility, and Trust SignalsText
Practical: High-Converting Landing Page WireframeText
Marketing Measurement Foundations
Impressions, Reach, Clicks, Sessions, and UsersText
CTR, CPC, CPM, CPA, CAC, and ROASText
UTM Parameters and Campaign NamingText
Marketing Dashboards and Reporting BasicsText
Attribution, Conversion Windows, and Data LimitationsText
Practical: KPI Tracking SpreadsheetText
SEO Foundations & Keyword Research
Search Engines, Crawling, Indexing, and RankingText
Search Intent and SERP FeaturesText
Keyword Research: Seed Keywords, Long-Tail Keywords, and ClustersText
Keyword Difficulty, Relevance, and PrioritizationText
Competitor Keyword Gap and Content OpportunitiesText
Practical: SEO Keyword MappingText
On-Page SEO & Content Optimization
Title Tags, Meta Descriptions, and HeadingsText
SEO-Friendly URLs, Internal Links, and NavigationText
Search-Focused Content Briefs and Helpful ContentText
Images, Alt Text, and Content AccessibilityText
Structured Data Concepts and Rich ResultsText
Practical: Full On-Page SEO AuditText
Technical SEO & Search Console
Technical SEO: Site Architecture and HTTP Status CodesText
XML Sitemaps, Robots.txt, and Canonical URLsText
Redirects, Duplicate Content, and Crawl ErrorsText
Core Web Vitals and Mobile PerformanceText
Google Search Console Setup and ReportsText
Practical: Technical SEO ChecklistText
Local SEO & Organic Growth
Local Search and Map VisibilityText
Google Business Profile FundamentalsText
Business Categories, Services, and Local PagesText
Reviews, Reputation, and Response StrategiesText
Local Citations and Community PromotionText
Practical: Local Business SEO Growth PlanText
Social Media Organic Marketing
Platform Selection and Audience FitText
Instagram and Facebook Content StrategyText
LinkedIn for Professionals and B2B MarketingText
YouTube, Shorts, and Video Content StrategyText
Community Management and EngagementText
Practical: 30-Day Social Media CalendarText
Meta Ads: Facebook & Instagram
Meta Advertising Structure and ObjectivesText
Business Portfolio, Ad Accounts, and Access ManagementText
Audience Strategy and Campaign BudgetingText
Ad Creatives, Copy, and FormatsText
Events, Meta Pixel, Conversions API, and MeasurementText
Practical: Meta Campaign Build and OptimizationText
Google Ads: Search & Performance
Google Ads Account Structure and Campaign GoalsText
Search Keywords, Match Types, and Negative KeywordsText
Search Ad Copy and AssetsText
Bidding, Budgets, and Quality FactorsText
Performance Max, Display, and YouTube OverviewText
Practical: Search Campaign Build and AuditText
Analytics: GA4 & Tag Manager
GA4 Accounts, Properties, Events, and Key EventsText
GA4 Acquisition and Engagement ReportsText
Google Tag Manager: Tags, Triggers, and VariablesText
Event Tracking and DebuggingText
UTM Analysis, Attribution, and Consent BasicsText
Practical: Analytics Measurement PlanText
Email Marketing & Automation
Email Marketing Strategy and Permission-Based ListsText
Segmentation, Personalization, and Customer LifecycleText
Email Design, Copy, and DeliverabilityText
Welcome, Nurture, and Re-Engagement JourneysText
A/B Testing, Metrics, and Consent ComplianceText
Practical: Build an Automated Email JourneyText
Lead Generation, CRM & Sales Funnels
Lead Generation Channels and Lead MagnetsText
Lead Forms, Landing Pages, and QualificationText
CRM Pipelines and Contact ManagementText
Lead Scoring and Sales HandoffText
WhatsApp Business and Responsible MessagingText
Practical: End-to-End Lead FunnelText
Conversion Rate Optimization & Experimentation
CRO Fundamentals and Conversion DiagnosticsText
Heatmaps, Session Recordings, and User ResearchText
A/B Testing: Hypotheses and Sample SizeText
Landing Page Experiments and PrioritizationText
Experiment Interpretation and Common MistakesText
Practical: CRO Experiment BacklogText
E-commerce & Marketplace Marketing
E-commerce Customer Journey and Product EconomicsText
Product Page Optimization and MerchandisingText
Shopping Ads and Product Feed ConceptsText
Cart Abandonment and Retention JourneysText
Marketplace Advertising and ReviewsText
Practical: E-commerce Growth StrategyText
AI for Digital Marketing & Workflow Automation
AI Capabilities, Limitations, and Marketing Use CasesText
Prompting for Research and Content IdeationText
AI-Assisted Creative and Campaign ProductionText
Marketing Workflow Automation ConceptsText
AI Output Verification, Privacy, and Brand SafetyText
Practical: Human-Reviewed AI Marketing WorkflowText
Budgeting, Reporting & Growth Strategy
Marketing Budget Allocation and ForecastingText
CAC, LTV, Margins, and Marketing ProfitabilityText
Channel Performance and Incrementality ConceptsText
Dashboard Storytelling and Stakeholder ReportingText
Quarterly Growth Planning and PrioritizationText
Practical: Executive Marketing Performance ReportText
Career, Freelancing, Agency & Capstone
Digital Marketing Roles and Career RoadmapsText
Portfolio, Resume, and Interview PreparationText
Freelancing: Discovery, Proposals, and Project ScopeText
Agency Operations, Pricing, and Client ReportingText
Capstone: Full-Funnel Marketing StrategyText
Final Presentation, Evaluation, and Next StepsText